How Technology Affects Fitness in 2015

Finding the newest method to lose weight is a perennial concern for thousands of people every year. Good news is one does not need to continue approaching the battle of the bulge with old school techniques. As technology continues transforming society’s fabric through continued penetration, fitness itself is transcending its traditional bounds as new approaches to weight loss arise from digital means.

Here are a few fitness tech trends that are poised to gain further traction in 2015:

1) Wearable Technology – Wearables have steadily been gaining ground in the past year or two due to efforts from companies like FitBit and Jawbone popularizing the concept. Wristbands and other wearable devices can be linked to the body and used to measure health metrics like heart rate, calorie burn, etc. in a greater effort to keep track of one’s workout efforts and results.

While these startups have helped push the concept into the mainstream, it is also being picked up by major manufacturers like Apple and Samsung, who are incorporating wearable-like software into their major smartphone and tablet releases. While the trend has yet to reach critical mass, it is only a matter of time at this point.

2) Genetic Fitness Training – Perhaps the most revolutionary trend to hit the fitness market in 2015 is genetic fitness training. This concept, in which companies analyze individuals’ genetic makeups to determine what kinds of exercises are best optimized for their bodies has made the transition from concept into available reality.

Companies are banking on this couture-like approach to personal fitness to reenergize an industry that has settled on recycling workouts and supplements with new names. Genetic fitness training is the first genuinely groundbreaking development for the health industry in quite a while.

3) Interactive Journeys – For cardio aficionados, overcoming the monotony and boredom associated with treadmill and bicycle workouts is paramount. Getting past the feeling of putting in energy yet not going anywhere not only creates boredom but can drown out motivation, when putting in work on a cardio machine. New interactive programs though defeat this problem by providing simulations that transport users into situations perfectly tailored around their exercise.

Instead of bicycling in place for twenty minutes, participate in the first leg of the Tour de France. Instead of running on a rotating strip of rubber, try to finish first in the Boston Marathon. These interactive programs are slowly coming onto the market but the potential and proof of concept are already solid.

These three major trends build off of the concept of making workouts more efficient and fun. By boosting one’s enthusiasm to put in the effort and effectively measure how many calories and pounds are burned off, overall effort increases. A positive feedback loop is established that even the most diehard couch potato cannot argue with logically.

Furthermore, the convergence of major tech and athletic companies operating in this new marketspace, such as sportswear manufacturer Under Armour purchasing fitness app firms, signals a commitment to long-term development and consumer cultivation. Fitness 2.0 is here and not going anywhere anytime soon.

Video Game Technology: The Evolution

The video game industry has become a stronghold, not even a crippling economy can bring down. At $64 billion in sales a year you have to go else where to find an effect of the economy today. Video games have evolved from a fad to a beast that has made war with other hobbies and entertainment to become a necessity in everyday life. Politics and other technologies have made war, but none has slain this dragon. Since the shaky unpredictable beginning of the first commercial home system to this mammoth transforming technology; many products have come and gone over the span of 40 years. But what is the fascination?

Spawning from the missile defense systems of the 1940’s the first interactive video game was produced in 1952 called OXO. Using a light pen it was similar to Tic-Tac-Toe. University mainframes were being used in the beginning and most games were invented by individuals as a hobby which meant that production was minimal and the games were forgotten. Almost simultaneously the arcade system and home console were released and they introduced the use of joysticks. In 1971 the Galaxy Game was installed at a student union at Stanford University and expanded to eight arcade games in 1972. Then eventually color arcade systems were introduced in 1979 and these games became commercialized. 1972 The Magnavox Odyssey home system was released in the US, which used cartridges (later becomes programmable) that used jumpers which enabled/disabled various switches inside the unit, altering the circuit logic so multiple games could be played on the same system. 1976 games were programmed on chips and inserted in plastic cartridges. Now instead of having games programmed in systems there could be a library of games.

Thriving for the most innovated technology and having the most popular games all while still making a profit was an act that would prove to be hard to juggle. In 1977 Atari 2600 (which started what is known as the second generation consoles) was released by Atari and during the holiday season the company released nine games which helped fuel the systems popularity. By 1980 Mattel released Intellivision with it’s superior graphics this started the cutthroat business of video games. 1982 ColecoVision was brought into this boiling pot of competition of this new trend. While store shelves where filled with these choices the industry had it’s second crash in 1983 because of the lack of consumer knowledge and too many choices. Many consoles would come and go.

In Japan a comeback was on the rise by video game companies. 1985 Nintendo Entertainment System(NES) was released bundled with Super Mario Brothers. With a redesigned controller that used a D-Pad and a couple of buttons NES was the foundation for future consoles. NES had a ten year reign but games demanding more processing power for graphics, game play, and saving space the fight for supremacy raged on. During the reign of NES many factors and inventions gave hope and nervousness to gamers and developers. While the internet gave way to multiplayer online games the home consoles companies were researching the latest components for their systems. In the early 1990’s Sega Genesis was released and slowly took hold of markets, but eventually made an impact. The rise of categorizing games as genres, because of bigger libraries of games and 3D graphics, made courts step in and contend the content being distributed by these companies. Their complaint “games were too violent and looked too real”. Little did the courts know their last comment is what were making gamers hungrier for every release. New laws by putting an age limit on who could buy violent games defused that fight, but that wasn’t the last war the video game industry would face. 1991 Nintendo released the Super NES and Sega’s argument against it, even though they both were 16-bit systems, was that Super NES was too slow. So, the formula for consoles became great graphics, processing, and game play.

Being portable was another question raised by the industry which gave birth to handheld systems. In 1980 handheld LCD’s came out, but not until 1989 when Nintendo launched Game Boy then portable handhelds took hold. While Sega and Nintendo were in a struggle of power PlayStation made it’s debut in the console market in 1995. PlayStation launched with the use of cd’s instead of cartridges which became another milestone and basic for the industry, but PlayStation still didn’t have support in some markets and game companies until they realised cd’s held more data and were cheaper to make. This would lead to counter act with their own cd consoles. Nintendo 64 was a success, but still using cartridges the cost pushed game companies away, and Nintendo started losing game titles. Nintendo came up with GameCube a cd based system, but lack of adult oriented games and small library it wasn’t as popular as PlayStation. Sega released Dreamcast in 1998 with a built-in modem for online play which pioneered online gaming with consoles, but failed.

PlayStation released PS2 in 1998 though with the feeling of not having a significant competitor a comment was made that would change and propel the evolution of the video game technology. “Video game systems are the next computers” helped merge the computer and video game consoles yet keep them separate. Feeling threatened Microsoft’s CEO Bill Gates, who is one of the richest men in the world, would branch out from his Windows software to produce Xbox in late 2001. His goal was to be the best gaming system and wouldn’t stop at any means. He had the finances to research and develop. Bill used his PC technology such as Intel Processors and hard drives, and put it to use in the Xbox even though it was a loss for Microsoft, but that would secure his Windows brand. With Xbox’s graphics, hit game titles, and online gaming through the console having so much money invested in them the other companies didn’t have the funds threatening computers anymore. Feeling dominated in the home systems Nintendo and PlayStation focused on there handhelds. Each had their own unique technology to keep them floating and evenly matched. Nintendo DS prospered with there touch screen while PSP sold on multi use. PSP had such high graphics that you could watch movies and play games. Even though handhelds didn’t rise above consoles there are still markets where they thrive because of there portability. Microsoft released Xbox 360 in November 2005 while PS3 hit the selves soon after. Both setting the technology standard for systems, both featured high-definition graphics, large hard drive-based secondary storage, integrated networking, and a companion on-line gameplay and sales platform. PS3 debuted higher in cost because of Blu-ray and Wi-Fi technology.

Nintendo came back with force by introducing the Wii late 2006 because of the motion controller’s even though critics thought it would fail. It also was lower in specifications, but another innovative invention kept Nintendo in the game. The auto and cell phone industry was invaded by the video games expansion. Cars went from having systems custom built in to standard out of factory. Cell phone went from having pre loaded games to being able to download from online which took a chunk of support from the handheld business. Even with these new toys the public was left in shock because of Nintendo Wii’s player interaction, but Xbox and PS 3’s online multiplayer action still had a great hold. While PlayStation tried to reinvent the wheel with their own motion controller PlayStation Move in 2010. Microsoft went with a knock out blow by releasing Kinect for Xbox 360. Kinect is a motion sensor technology that uses no controllers. These motion systems have spread the interest from teenagers and young adults to the elderly who can’t physically participate in sports, The genres now include sport fitness for those that can’t afford gym membership, senior centers and community centers. It looks too early to tell how effective Microsoft and PlayStation can be against Nintendo seeing we are only in the 3rd round in a 12 round 3 way fight. January 2011 will show who reigns supreme when the sales from the holidays are calculated.

It seems as this industry evolves that science-fiction novels our grandparents read are coming to life. Just like how human cloning and space travel was imagined but wasn’t realized until decades later, I wonder if and when warp zones or molecular separation are introduced who will discover it. Is a worm hole going to transport gamers in the future when they are challenged to a virtual reality fight? One thing is certain and that is people understand the products out there and the games that they support. It wont be a consumer issue causing the next video game industry scare. The technology that is continually changing has peeked the interest of millions.

Benefits of Short Code Mobile Marketing

Lately it was seen that the majority of consumers right now do not make use of cellphone communications and advertising. The main advantages for improvement in advertising is completed by transforming technology and also globalization. Cellphone advertising is getting less expensive. It is feasible for smaller than average and medium sized companies to be able to broaden the quantity of shoppers they are able to achieve. Viral marketing- The usage of mobile devices regarding advertising and marketing through small enterprises likewise helps these phones find a larger customer base when the announcements are generally relayed in excess of present social support systems.

The most beneficial illustration of this is actually the transferring of advertisements used for advertising services. There are various ways that cellphone marketing can be carried out. Support your subscribers through keeping in contact and available to your customers and also prospective customers 24/7/365 – even hours when your workers don’t want to be available. Making use of messages plus the web, small enterprises are now able to achieve a much larger variety of potential customers. The growth associated with cellular phone marketing and advertising is obvious coming from the indisputable fact that about three out of several cellphone customers receive text message commercials and also interact to these matters in a beneficial method.

Text-to-register shortcodes offer consumers a trusted technique for SMS-to-join cell phone advertising systems & subscribe to alerts using short code keywords, also called a sms solutions. Therefore, naturally, many Entrepreneurs are literally lining up to begin using text marketing techniques. During the past few years, the market provides observable advancement and also extension with mobile phone promotion. Another thing is that a much larger quantity of corporations are generally integrating cellular phones in their promoting strategies for them to make much more profits in addition to gain more customers with better value as compared to conventional advertising models. Message advertising, alternatively, being an one to one marketing and advertising channel, helps these marketers touch base this specific crowd making much larger customer base. The mobile phone online strategy in which the platforms to be utilized are correctly defined and productive.

Whenever we discuss things associated with cellphone marketing, Many think it is super easy to make use of different sites on the web. Cellular phone marketing has positive outcome not only to huge organizations and also to small firms. Like cellular phone advertising, social media marketing furthermore enables your internet marketers to target the desired viewers however in a better way and also on the broader scale.

Cellular phone marketing is recognized for being extremely effective pertaining to small establishments from the impression that most cellphone customers answer this announcements. One of the main reasons to the use of cellular phone marketing and advertising is that it truly is consumer controlled. Any time cellphone advertising is actually carried out using viral conversation, it is quite cost effective. Traditionally, cell marketing and advertising is a marketing and advertising within a moving fashion by which businesses utilize mobile phone marketing options for offering their items as well as companies. Customers these days tend to be actively using their cellphones for various functions.

With the altering technological innovation, the techniques regarding cellular phone promoting are generally rapidly changing. text marketing is perceived as an essential part of the puzzle that’s moving forward. Therefore for just about any small business, cellular phone will become the most beneficial choice to share marketing messages to numerous customers. Right now, mobile phone marketing is implemented by making use of MMS, internet, Wireless bluetooth, and in many cases location-dependent companies. Mobile phone advertising and marketing may be easily attained using Text message. cellphone marketing tactics are generally plans which in turn try and sell product or service for you to be of assistance to shoppers utilizing cellular devices.

How Technology Influenced the Songs of the 90s

The 1990s witnessed one of the most rapid rates of technological innovation in the 20th Century. A movement which spurred an increase in the availability of mass media and helped usher in an era where music was shaped by emerging technologies, transforming not only the songs of the 90s, but changing the world of music for the decades ahead.

At the epicenter of the new wave of technological innovations in the 90s was the digital revolution. Bulky, single-purpose mobile phones were replaced with smaller devices loaded with lots of embedded functionality. The internet grew exponentially from anonymity to become a digital communication and information super highway adopted by 50% of Western Countries. Helping to increase the dominance of the internet was Intel’s creation of the Pentium chip. For their part, computer hardware manufacturers added staples to their personal computer offerings such as CD burners and CD Rom drives.

With the onslaught of new technology came a transformation of the songs of the 90s. The 1990s heralded the dawn of the boy band, teen pop sensations, commercial and sampled hip-hop music tracks. Even armchair musicians would be given a chance to make more significant musical contributions with the glut in musical technology as it became possible for a wider number of musicians to produce electronic music. What started out sounding like dance music was gradually less targeted towards the dance-floor audience and more towards home listeners. This genre later became known as “Electronica”, or in its slower manifestations, “Chill-out” or “Ambient music”.

In late spring 1998, the first Mp3 player was released, alongside the 32 and 64MB Mp3 players. By the mid 2000’s the Mp3 format would overtake the CD player in popularity. Early adopters of the technology – mostly younger music audiences would be given the opportunity to endorse their preferred music tastes — the pop songs of the 90s, catapulting pop stars into the spot-light. Not surprisingly, between 1997 and 1999, American teen pop stars and groups were all the rage, with some of the more popular acts being the Backstreet Boys, NSYNC, 98 Degrees, Christina Aguilera and Britney Spears. This scene targeted the younger members of Generation Y.